Our Founding Story
Our Founding Story
For ten years, we ran Venture Scanner, a research platform that provided operating data on technology startups to enterprise business leaders. From that experience, it became clear that data on companies only tells a fraction of the story and misses the most important part of the plot—the product.
The product is what truly differentiates one company from another. It is the culmination of a company’s vision, culture, and execution. Gathering such insights requires a depth of analysis that had been missing in the technology research market. This realization led to the founding of Daybreak Insights, where our mission is to shine a light on what really matters: products.
We dive deep into technology markets, identifying and researching companies, including hands-on trials of their products to truly understand what makes each company’s product suite unique and special compared to its peers. This approach enables us to help corporations and consultants gain a competitive advantage in their innovation research by understanding emerging technology markets, product trends and use cases, and how companies measure up against their competitors.
Thank you for putting your trust in us,
Nader Ghaffari & Dong Liu
Founders
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